5 Easy Tweaks to Up Your Email Game

Small changes, big results. These 5 easy tweaks will instantly up your email game—#3 is a game-changer!

Author

Ari Detrez
March 17, 2025 • Estimated Reading Time: 3 minutes

Hey Bestie,

Let’s be real—your emails deserve to stand out in the inbox, not get lost in the shuffle. Lucky for you, I’ve got five simple (but powerful) tweaks that can instantly boost engagement, readability, and conversions. Let’s get into it.

TL;DR/Cliff Notes/Tell me the deets now:

1️⃣ Ditch the Novel – Keep It Skimmable

Nobody’s here for a long-winded email. Keep your copy short, punchy, and scannable. Use:
✅ Short paragraphs (2-3 lines max)
✅ Bold headers to break things up
✅ Bullet points (or even emojis to spice it up🔥) for quick takeaways

💡 Try This: If your email looks like a wall of text, go back and format it for easy reading.

2️⃣ One Email, One Goal

Ever opened an email and felt overwhelmed by too many CTAs? Your audience shouldn’t have to guess what to do next. Keep it simple: one email = one clear goal (think…read the blog, watch the video, book the call).

💡 Try This: Before hitting send, ask yourself: Is my CTA crystal clear? If not, simplify it.

3️⃣ Make Your Subject Lines Work Harder

Your subject line is your first impression. If it doesn’t grab attention, the rest doesn’t matter.
🔥 Keep it under 50 characters
🔥 Use curiosity, urgency, or personalization
🔥 Avoid spammy words (FREE, URGENT, etc.)

💡 Try This: Test two subject lines next time you send an email. See which one performs better.

4️⃣ Design Like You Care

Good design = better readability. A clean, mobile-friendly layout can make or break your email’s success. Stick to:
🎨 Plenty of white space
📱 Mobile-responsive templates
🎯 A hierarchy that guides the reader (headline → subhead → CTA)

💡 Try This: Preview your email on mobile before you send. If it looks cluttered, simplify.

5️⃣ Personalization is NOT Optional

People engage with emails that feel personal. Even something as simple as using a first name can increase open rates. But go beyond that—segment your audience based on their interests and behaviors for next-level engagement.

💡 Try This: If you’re not segmenting your list, start with something easy—like tagging subscribers based on how they joined your list.

Want More Email Magic?

If you’re ready to take your emails from meh to money-making 💸, I’ve got you. My Inbox Glow-Up service gives your emails a full audit + expert fixes. Book a free 15-minute consultation and let’s chat!

👉🏼 Snag Your Free Consult Here 👈🏼

Let me know—what’s your biggest email struggle right now? Reply and tell me!

💌 From: Ariana
fromariana.com

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